Posted by admin on April 21st, 2008 — Posted in Traffic Hub
For maximizing the value you receive for your money, the most important question is - How to select which websites to place ads on? Here is how you do it:
1. Identify Your Target Market
The first step will be to identify your target market i.e. who is likely to buy your product or service. Break down your research into:
Sex - Men, Women or Both
Age Group - Kids, Teenagers, Adults etc. v
Geographic Location - Country, State, City etc.
Interests
Example: If you sell anti-aging cosmetics, your main target market is likely to be women in the age group of above 50 residing in the countries where you can ship your products to and who are interested in maintaining their young looks. Your secondary target will be men of similar age group and beauty-conscious young women.
2. Identify Websites with Desired Demographics
Your next step will be to identify websites where you will find visitors of your target market. Continuing with the above example, you will find your target customers on beauty and fashion websites and forums with useful information for skin and beauty care for women above 50 years of age. Such websites should be your main targets for advertising.
You will also find your target market in the ‘Beauty’ or ‘Fashion’ sections of Women’s websites. And don’t forget that men might be interested in buying your products for the purpose of gifting. So, websites like AskMen.com can also be on your list.
Other useful places to advertise can be websites selling beauty products, directories and indexes of beauty-related websites, women’s message forums etc.
3. Other Factors to Consider
Apart from identifying your target markets, some other factors also play an important role in website advertising.
. Identify traffic statistics and Click-through Rate (CTR) of the individual websites along with the ad rates and compare. Try to strike a balance between minimum ad rates and maximum traffic.
. When identifying traffic, do not be mislead by only the number of ‘hits’ a website receives. Ask for page impressions and/or unique visitors etc.
. Check beforehand if the payment terms and methods are suitable to you.
. If the website provides you with the statistics of your advertising campaign, it will be an added benefit
. If you are NOT advertising on a CPM (cost per thousand) basis, i.e. you are paying a monthly/weekly flat price for advertising, take into account the number of other banners your banner will be rotated with. The more the number of banners, the lesser the chances of your ad getting seen by website visitors.
About the Author:
Lata Tokhi is a successful website publisher with a network of popular websites. She shares her internet success secrets with you at http://www.MomTycoons.com
Visit some of her other popular websites at http://www.DotComWomen.com, a Home & Lifestyle website and an online community and http://www.Celebrating-Christmas.com, a complete Holiday portal.
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Posted by admin on April 9th, 2008 — Posted in Traffic Hub
More and more webmasters have the recurring dilemma on how to increase the flow of traffic to the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.
One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.
Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.
This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing.
Tell A Friend Script
One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.
The basic concept of a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust.
Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.
With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another tell a friend script.
Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.
Tell A Friend Script Availability
A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.
In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.
With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.
It is imperative that you have patience in using a tell a friend script. If your chosen media doesn’t get the mileage that is expected of it, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site increasing your traffic flow.
Subscribe to Gerardas Norkus’ free Internet marketing newsletter at http://www.netmarketingstrategies.com and discover heaps of tips, tricks, and secrets that will quickly boost your online sales and profits.
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