Posted by admin on December 27th, 2008 — Posted in Commerce Ideas, Living With Investment, World Of Sales
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Posted by admin on May 21st, 2008 — Posted in Commerce Ideas
Implementing your own e-commerce website solution can be a
technical nightmare, especially for those uninformed about
technical processes and procedures. But without an
e-commerce-enabled website, how can you expect to capture your
share of an industry growing by billions of dollars each year?
Research estimates that the online retail industry will reach
$84.5 billion by the end of ‘05.
What percentage of that $84.5 billion should be yours? With
Google alone processing 250 million queries a day, consider how
many of those searches may be relevant to your own business.
What if you could reach thousands more prospects each day by
simply making your products available for online purchase?
You can, with an e-commerce website solution from Systems Web. Our
e-commerce module allows you to add a shopping cart, payment
processing and security functionality to your existing site
without all the technical hassles you would expect. Then you can
load all your products into your customized catalog and wait for
shoppers to visit your site. Our e-commerce module allows you to
store customer profiles, send detailed receipts, extend special
offers or discounts to returning shoppers, recommend related
products on the site and much, much more! This module is also
very search engine-friendly. It has the ability to rewrite a url
so that it is unique for the pages relating to particular
products or categories without using parameters and questions
marks that turn search engines away. You can also add keywords
to the products for better search engine optimization. The
e-commerce module from Systems Web makes succeeding online easy
and affordable.
Systems Web has helped
many small business just like yours take advantage of the
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801-733-5800; or visit our web site at
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We can help create a cost-effective, revenue-generating website
for you in no time.
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Posted by admin on May 20th, 2008 — Posted in Commerce Ideas
“Let me transfer your call.” What goes through your mind when you hear those words? Do you have visions of being placed on hold, waiting for someone else to come on the line, repeating what you just said, and then hearing one more time, “Let me transfer your call?” Feelings of frustration set in and your confidence in the company you dialed begins to diminish. It’s a game of musical phones played to a tune that no one enjoys.
If you don’t like being transferred from person to person over the phone, your customers don’t care for it either. There are a number of ways to transfer callers without creating more problems along the way.
Listen to the caller’s issue. Even if you think you know immediately what people want and who can help them, hear them out. Don’t interrupt. You could learn something that will change your mind about how to handle the call.
Avoid saying the word “transfer.” Tell people that you need to “send” their call to another department or employee. Offer to “connect” them or “put them through” to someone else. Using a different term can save your callers undue anxiety and fellow employees from having to deal with edgy customers.
Check to be sure that the person to whom you are sending the call is actually available. Your customer will not be happy if the call unexpectedly goes through to a voice mailbox. If you know that the person who can help is not in, ask before transferring callers to voice mail. They may prefer another route.
Verify that you have the right person before connecting the call. If you aren’t certain, ask the caller to wait while you check. Tell callers why you need to transfer them.
Give your caller the name and the direct number of the person to whom you are directing the call. That way, if there is a disconnect, your customer knows whom to ask for when they call back. If you have the ability to stay on the line and make an introduction, that is all the better.
If you want to provide customer service that will delight your callers, offer your name and phone number and invite people to call you back if their needs are not met or their questions are not answered. Thoughtfully and carefully transferring calls reflects positively on your entire organization and will eliminate musical phones.
(c) 2006, Lydia Ramsey. All rights reserved. Reprint rights granted so long as article and by-line are published intact and with all links made live.
Lydia Ramsey is a business etiquette expert, professional speaker, corporate trainer and author of MANNERS THAT SELL - ADDING THE POLISH THAT BUILDS PROFITS. She has been quoted or featured in The New York Times, Investors’ Business Daily and Woman’s Day. For more information about her programs, products and services, e-mail her at lydia@mannersthatsell.com or visit Manners That Sell.
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Posted by admin on April 24th, 2008 — Posted in Commerce Ideas
Online shopping carts, those wonderful little programs that every successful website that sells something needs. However, if the program is insufficient then it may result in decrease in a website’s productivity. Customers want to deal with programs that are easy and time saving. This most certainly includes online shopping carts.
When a customer goes shopping they want to have a shopping cart that is easily accessible. When a customer views a product the option to buy it is right there no turning the page. It is extremely easy. Also the ability to view what is in the shopping cart at any given time is always a plus with customers. A program that can give them an estimated total that includes shipping helps them gauge how much more to spend on a website. Easy access into the online shopping cart program will make a customer happy and to make a customer happy means more money for the business.
Another more innovative addition to the online shopping cart programs is the one click purchase option. With this a customer can just click on an item and it is purchased and on it’s. way to their doorstep. Making their lives so much easier.
Don’t forget to add in the last minute marketing pitch. Just before a customer is ready to check out be sure to advertise other products. The most effective way to do this is to say something to the effect of “other customers who purchased this product also purchased…” Having a list of other products by the customer’s newly chosen product may help them with that last minute impulse buy. Much like the last minute impulse buys at check out lines that include candy or magazines.
To keep customers happy there should be a way that they can correct any mistakes that they had made in their online shopping cart. Even after they have placed an order there should be a way that they can easily correct their mistakes to update the order. This can include adding an item, removing an item or changing their shipping option.
Not all items purchased go directly to the customer placing the order. Many times online shoppers prefer to do their last minute gift shopping online and may also find it easier to order a present for a loved family member vi an online website. Having an option in the online shopping cart that allows for an order to be sent to another person with out the customer having to change their home address on the website. To even take it a step further some successful online shopping cart programs offer to keep a database of people a customer has shipped to in the past. This way when they need to ship to them again it is as easy as a click of the mouse.
The key to having a satisfying online shopping cart program is to keep the customer in mind. As always if the customer is happy then the business will be happy.
Online Shopping Carts
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Posted by admin on March 29th, 2008 — Posted in Commerce Ideas
Affiliate Marketing is a concept with it’s own terms. To get started, you’ll have to know what the middlemen and affiliate program pitches mean when they use them, otherwise it will strike you as a bunch of gibberish. For those of you with some experience already in this matter, these terms are for the beginners.
Ad Copy: A written sales pitch, also known simply as ‘copy’. Most follow the AIDA form (Attention, Interest, Desire, Action) and examples can be seen on any site that’s selling something.
Affiliate Link: This is how the company knows who to pay. These are the hypertext links given to you by the affiliate program that differentiates you from generic traffic at large. Unless you send someone through an affiliate link, you don’t get paid.
Affiliate Program: An agreement with a given company that has this sort of program to advertise and promote their products in exchange for payment, usually as a commission per sale. You do this at your own expense, although the programs themselves are free to join. I have heard of those that require payment to join, but I strongly recommend against them, as there are plenty of good programs you can join for free.
Commission: This is how you get paid by all affiliate marketing programs. It’s not a salary or a fee, and taxes are not deducted and thus your problem to track. Commissions are usually expressed in percent, although some are given in dollars per sale.
Conversion: The percentage of people you send to an affiliate site that buy. 1% is the industry average. Getting conversions is the name of the game in affiliate marketing.
Creative: The collective reference given by some programs to the sum total of all their advertising stuff, like ad gif’s, testimonials, product photos, and copy text.
Pay Per Click: You get paid anytime someone clicks on a link from your site. The biggest example of a program that does this is Google AdSense, which gives you Pay Per Click ads to put your site and pays you every time someone clicks on it. Miva ARX and Yahoo! also have ad programs that work this way.
Pay Per Lead: This one is not common but very handy. When you send someone to a site and they sign up for a free trial, e-mail list or sales call, it’s called a lead. Some companies pay you to give them leads, which is good for you, because you are getting paid to give a potential customer something for free.
Pay Per Sale: The most common ways to get paid in affiliate programs. When you send someone to a site and they buy a product, eBook, download, or membership, you get paid a percentage of the gross on it.
Super Affiliate: An affiliate marketer in the top 5% of all affilate marketers. These are the ones that make 80% of all the commissions in affiliate marketing and the aspiration of all affiliate marketers looking to get rich doing this.
Two-Tier Program: An affiliate program that pays you for your sales and those of anyone you recruit. For all intents and purposes, if you recruit and train your second tier, they will make you money.
Some programs are also multi-tier, which means you get paid on downline several tiers beneath you or more.
These will get you started with your affiliate marketing understanding.
Ryan Ambrose is the webmaster for Financial Self-Reliance, a web site about ways to actually make money with your computer. The Affiliate Marketing Section can be viewed directly from here. Copyright 2006 Ryan Ambrose
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Posted by admin on March 22nd, 2008 — Posted in Commerce Ideas
If the idea of pursuing a living on the net has repeatedly crossed your mind but you still haven’t found a way to implement it, then affiliate programs are going to break the ice for you.
Affiliate programs are a lot like learning how to swim in a pool before you go to the open sea. Anyone can try them at least once without having to worry about the consequences.
The good ones are usually safe and do not require a great commitment of time and money from your part. Of course, at this point, some people would argue that this is the exact reason why most people fail. But that’s another issue.
Besides, in many cases, signing up for the right program can be as rewarding as launching your very own enterprise. But above all, it’s a good start.
You see, good affiliate programs are ready to share a wealth of information with you in order to make you successful. They provide resources packed with vital information, give you access to proven online strategies and techniques and teach you how to begin correctly exploiting them. They also save you from making too many mistakes.
Some companies have ongoing seminars that last for months or even longer. The lessons cover all aspects of internet marketing and in your early days as an internet marketer they prove to be part of an invaluable training.
But, in case you’re still wondering what is so great about being an affiliate when there are thousands of them out there, here’s another way to look at things :
1.Each affiliate is unique.
When you sign an agreement with a company to become their affiliate and promote their products you are requested to follow basic guidelines. These primarily deal with things such as privacy, business ethics and general company policy.
Apart from these issues, a company can supply you with resources and business strategies, as mentioned before, but they cannot determine the actions you are going to take in order to promote your business. In a word, you are free to choose any way you like (as long as you’re not breaking any law) to build and promote your business.
If, for instance, you want to use a weblog to talk about your product when no one else in your field is doing it, then you are free to do so. You can use any number of options and techniques to make yourself stand out and draw people to your offer. Again, you and only you get to decide which ones.
2. There is no real conflict of interests.
Now, imagine that you decide to create your business in the real world. Let’s say that you’re opening up a store selling mobile phones and other hi-tech stuff made by a well known company.
Yours, of course, is not the only place in town where you can get these items. You are not an exclusive dealer. Just like an affiliate.
But unlike an affiliate, you have to do everything in your power to make people come to your store and buy from you instead of going to another store that sells exactly the same products.
Why? Because, if you don’t make the sale then there’s absolutely nothing in it for you. Not to mention the cost of running a business which in the offline world can be a nightmare.
I am not saying here, that if you are an affiliate for a company you’ll be making money without making any sales. I am just pointing out that there are great affiliate programs that will reward you with a small amount of extra cash generated by other affiliates.
So, there’s really no reason to get upset when other people make sales. This is good for you too. Think about it for a moment, you could actually be helping others making sales and still help yourself growing revenue at the same time.
3. The more affiliates the better for you.
How do you think your competitors would react to your opening up a new store and tightening the competition? Well, they’re not going to be thrilled, that’s for sure! They have a lot to loose and nothing to gain.
But what about you, the affiliate?
Let’s face it. The internet is a huge place. Credibility and trust are hard to come by and a lot harder to build.
New affiliates being added to a program everyday helps build a reputation. It means that the program works and the company’s plans are sound. (More details on how to choose an affiliate program can be found here :
http://www.work-at-home-businessoffer.com/work_at_home_rules.htm)
You could have an unlimited number of affiliates under you or above you and you would all be working to spread the word. Wouldn’t you yourself feel more comfortable signing up for a program that you’ve stumbled upon more than a few times already?
A constantly growing number of affiliate sites stands as proof to potential earnings. They are the best kind of publicity for the company behind them. They benefit and so do you.
So, it all comes down to this: don’t discard affiliate programs so easily when trying to build an online future. They can be an excellent way of earning and learning at the same time.
Marianthi Iatridou is the editor of Build Your Internet Business where she puts leading internet and affiliate marketers under the microscope to uncover the strategies and tools they use to build successful internet businesses.
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